January 2016 - The Brave browser launches.He also co-founded the popular web browser, Firefox.

The founder of Brave, Brendan Eich, was the co-creator of the popular programming language, JavaScript. With headquarters in San Francisco, the senior team are alumni from established tech companies, like Microsoft and Intel. Who created BAT?īAT was created by the Brave browser project. The network also uses a token, the BAT, that can be used to pay publishers for their ad space and even to compensate users for watching or clicking on their adverts. Armed with this information, advertisers can create better marketing campaigns and budget better. The distributed ledger its built on can collect accurate data on where the adverts are going and just how effective they are.

While it keeps people’s identity secure, however, BAT also commodifies users’ attention. At its heart is a web-browserthat blocks adverts and keeps personal data and people’s identities, protected. What is BAT?īAT is a utility token, designed initially as part of a whole new digital advertising platform known as Brave. Hackers meanwhile, set up fake websites to collect revenue for ads no one actually sees, and worst of all, users are endlessly spammed as they travel across the web.Ĭould Basic Attention Token help the advertiser, the publisher and the user? We’re about to find out. An overly complicated supply chain means advertisers pay substantial sums for very little return. However, online advertising has more in common with the Wild West than Mad Men.

Brave browser bat token